Sarah Bancroft is a Canadian media personality currently based in Vancouver. She co-founded the trendsetting web-native magazine VitaminDaily in 2004 which was acquired by Glacier Media in 2013. Before that, Bancroft was a senior editor at Vancouver magazine, and at FASHION magazine. She began her career as a fashion buyer for Aritzia. She holds a Master's degree in Political Science, speaks English and French, and is fluent in all matters sartorial. She is a native Vancouverite with homes in Palm Springs and B.C.'s Okanagan wine country, where she lives with her husband, the food stylist Murray Bancroft, and their two young daughters, Charlotte and Emmanuelle.