Sarah Bancroft is a Canadian media personality currently based in Vancouver. She co-founded the trendsetting web-native magazine VitaminDaily in 2004 which was acquired by Glacier Media in 2013. Before that, Bancroft was a senior editor at Vancouver magazine, and at FASHION magazine. She began her career as a fashion buyer for Aritzia. She holds a Master's degree in Political Science, speaks English and French, and is fluent in all matters sartorial. She is a native Vancouverite with homes in Palm Springs and Paris, where she lives with her husband, the food stylist Murray Bancroft, and their two young daughters, Charlotte and Emmanuelle.